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Diners have so many options today that it can be challenging to keep them coming back. One way that can help drive loyalty is a reward program that incents customers to return to reap the benefits. If you’re considering investing in a franchise business, ask if they offer such a program. Key elements to consider …

Rewards Reap Loyalty Read More »

When you’re considering investments, it’s critical to do your due diligence. One of the best ways to get the information you need to make an informed decision is to ask an expert. When evaluating different restaurant franchises, the obvious first step is to research the company. But then it’s wise to put a name & …

Ask Before You Invest Read More »

Franchises are hot right now. But if you’re looking at options, how can you tell which businesses are up and coming so you can capitalize on growth opportunities? The key is to understand consumers’ motivations for spending. For example, with the rising number of dual-income families, people have less time – or desire – to …

What’s Trending in Franchises? Read More »

One of the best ways to bring customers through restaurant doors is to rotate fresh menu items throughout the year, and seasonal changes provide ideal occasions for promotional launches. When you’re investigating fast casual franchises, look for those that promote new offerings as the seasons shift, such as: Winter: No matter what type of climate …

Successful Food Franchises Stay Seasonal Read More »

According to the market research firm The NPD Group, the fast casual market has grown at a rate of 7 percent over the last five years. But there’s one particular segment of diners who are contributing more than others to this expansion: those aged 18-24. To attract this customer base, franchises should put in place …

How to Capitalize on Growing Fast Casual Market Read More »

For serious entrepreneurs investing in a food franchise, the key is to hit the ground running. For investors seeking to minimize risk and avoid impediments to a smooth and efficient opening, it’s important to find a business that’s turn-key. Here are signs to look for in a company’s infrastructure that signal a recipe for success. …

Tell-Tale Signs of a Turnkey Business Read More »

If you’re looking at investing in a fast-casual franchise, it’s critical to find out what kind of corporate support you’ll receive. And among the most valuable is in-person attention. Here are four types of on-site support a business should offer its owners. Site Selection/Build-out Assistance: When you’re searching for the perfect location, it’s essential to …

Support for Success: Four Types of On-Site Experiences Key for Franchisees Read More »

While customers like to see tried-and-true standards on the menu, what keeps a fast-casual restaurant relevant is staying up with changing customer tastes. And that means having a plan for continually updating their menu with new offerings. When you’re evaluating franchise businesses, see if the business regularly introduces new items. While these shouldn’t branch out …

Food Franchises Benefit from Flexibility Read More »

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