Seasoned entrepreneur to open Ori’Zaba’s location in Houston
HOUSTON – Since its inception in 2001, Ori’Zaba’s has been serving scratch Mexican food made daily with the freshest ingredients to diners at multiple locations around the Las Vegas area. Now, the chain is expanding out of state for the first time with the opening of a franchise location in Houston.
The new site, slated to open in mid-2021 in the Houston market, will be owned and operated by seasoned franchisee Serge Ukawilu. Ukawilu was born and raised in Gabon, Africa and moved to the US over 20 years ago. He now lives with his family in Houston, where he owns multiple hospice and personal care businesses. Previously, he owned and operated a successful sports bar in downtown Dallas.
“With his background in business ownership and commitment to the local community, Serge is the perfect fit for Ori’Zaba’s and for leading our growth in this new market,” said Ori’Zaba’s President and Franchise Director Lee Cartledge. “We look forward to working with Serge to bring our award-winning food to area diners and develop the Ori’Zaba’s brand in Texas.”
Certified Franchise Broker David Haupt, who is with the Franchise Brokers Association (FBA), helped identify Ori’Zaba’s as an ideal fit for Ukawilu and his business goals.
“After exploring various franchises to find the perfect fit for Serge, it was clear that Ori’Zaba’s was the ideal opportunity and excellent match. Ori’Zaba’s has all the ingredients for him to be successful as an owner and operator,” explained Haupt.
Among the advantages Ori’Zaba’s offers franchisees to help them thrive is:
- A brand with longevity and mature business practices
- Authentic recipes and differentiated menu items that drive repeat customers
- Optimized financial, marketing and labor processes
- Vendor partnerships that provide the best product costs, sourcing and quality
- Delivery, online ordering and catering for additional revenue channels
- Comprehensive training, including Ori’Zaba’s University
“I have been an entrepreneur for years and was looking for another great investment opportunity,” added Ukawilu. “With the combination of a great product and deep support from the corporate team that will set me up for success, I really see the potential of the Ori’Zaba’s business at this Houston location and potentially other sites across Texas.”
About Ori’Zaba’s – Ori’Zaba’s is a fast casual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in our scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001, Ori’Zaba’s multiple locations can now be found throughout the city. To learn more, visit https://zabas.com/franchising.