Ori’Zaba’s Sees Boost from Brand Support of Key Mexican Holidays
Cinco de Mayo and other annual celebrations drive diner traffic and revenue.
LAS VEGAS – Boost from Brand Support of Key Mexican Holidays. Scratch Mexican restaurant chain Ori’Zaba’s knows the importance of enjoying traditional foods during Mexican holiday celebrations. That’s why it makes a big deal out of dates on the calendar like Cinco de Mayo, Mexican Independence Day and Day of the Dead.
For example, this year, on Cinco de Mayo, Zaba’s is making it easy to celebrate with an authentic Mexican fiesta with a special: $6 for any clasico entrée with any meat option. And the best part? There’s no quantity restriction so customers can buy enough for their friends and family as well.
Staying creative with its menu and developing special food and drink offerings to coincide with these types of annual events is one example of the critical brand support Ori’Zaba’s provides to help ensure franchisee success.
“We look at every Mexican holiday as an opportunity to honor traditions while at the same time reward our loyal customers with an old-world special and attract new diners with authentic recipes for their celebration table,” said Astute Brands Director of Consumer Product Management D.J. Wonnacott-Yahnke. “We hope patrons enjoy the chance to celebrate the Hispanic culture with native-inspired, scratch food they can eat in or take out.”
About Ori’Zaba’s – Ori’Zaba’s is a fast casual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in our scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001, Ori’Zaba’s multiple locations can now be found throughout the city and now, two locations in Houston, Texas too. To learn more, visit https://zabas.com/franchising.
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