When thinking about starting a business, one of the first decisions to make is whether the business will be a franchise or a start-up. Each of these options comes with its own set of advantages and disadvantages. Franchises tend to be far more successful than start-ups overall, but some people have hesitations because franchises can sometimes have strict guidelines.
Some of these guideline concerns are about things like the menu, specials, and the overall aesthetic of the establishment. These guidelines are sometimes a turnoff for aspiring business owners who want to get their hands dirty and use their own ideas. The reason franchises use a set menu, specials, and aesthetic, however, is because of the proven success they’ve established using them.
Franchisers are selling an operation that has a history of good business practices and successes. When a person buys into a franchise, they are also buying into the shared success and reputation of a business. Essentially, you are starting a business that already has a customer base, which means one less thing for you to worry about.
Brand recognition is a huge asset to a new business. It can take years for a start-up to attain decent traffic and a loyal customer base. While start-ups may allow for more individual creativity, there may not be much time for that if you are busy just getting your name out there to get people in the door. When considering the options, don’t rule out the success you could have with a franchise of your own.
Would you like to learn more about Mexican restaurant franchise opportunities with Ori’Zaba’s? Contact our friendly team today for a free franchise consultation!